The thought of rebranding can be scary, it’s a big process and you’ll wonder if people will recognize you in the end. That’s the secret, of course they will, as long as your updated logo, website and overall vision represents who the company is, now. A company that has the same logo for the last 25 years, or 28 in our case, has likely changed to a bigger office, updated their technology and yes, hired new people. At some point, someone will walk through the front door, after seeing your logo on a business card or scrolling your outdated website without mobile capabilities on their phone, and your company won’t match the image of you they’ve created in their head.
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